I was sent this video last week. I hesitated in showing it because there was the possibility of it airing. Fox had rejected it for too much “religious doctrine” and for being “too offensive”.

Somehow the ad aired just before the start of the fourth quarter in Birmingham, Alabama and Washington D.C. The ad generated so much buzz that the internet had a hard time keeping up with the visitors to the lookup3:16 website.

You can read an article from the Christian Post here.

Here’s the ad. What do you think? Is it too religious? Is it too offensive?


About Chuck Mullis

I am the husband of Valerie and the father of Russell & Hannah. I am a self-employed contractor living in rural North Carolina as well as an ordained Southern Baptist Minister serving Living Water Baptist Church.

4 responses »

  1. Karen says:

    Isn’t it strange that the company that lets Glenn Beck talk about his testimony axed this ad? OHHH, I get it money- they think we Christians don’t watch the Super Bowl like we watch Fox News, or they think some “Christians” look just like the group watching the game in the ad, therefore they don’t want to offend them while they are drinkin the Super suds by reminding them that “Oh, yah, was going to be a witness to my buddies this weekend”? Is that what they thought we would find offensive?

    • Chuck Mullis says:

      Yeah I used to be surprised at the hypocrisy of the media. It does boil down to one thing – money. Fox probably feared that other advertisers may pull their ad if it had to come before or after this one.

  2. jenniferking173 says:

    I don’t see how it could be offensive to anyone. Have you seen the Interstate Batteries commercial that’s been running? The one about God’s love? It seems to get airtime, especially during racing season when NASCAR is on.

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